Our world has never been more data-driven. My personal data is all around me -- each time I sign up to use a new app or online service, post on Twitter, or use my Apple watch. We can't run from all this data sharing. It's everywhere.
What would make you want to share your health data?We just ran a poll asking the One Drop Community what would make them want to share their health data. Of those who responded, 1 in 4 said they'd share their health data if it would help other people, if it was shared anonymously, or if it would help make their own care more effective.
Data is powerfulAccording to a recent study, people understand the power of their data. They're willing to share their data, but — only — if they get a more “hyper-personalized experience” from the businesses, brands, and organizations they interact with. People's willingness to share personal data also varies by who will be using it and how it will be used. People are most comfortable sharing their data to get better healthcare and have better health outcomes. The priority for data-sharing is as follows:
- 67% healthcare
- 57% financial services
- 50% public sector
- 45% utilities
- 32% retail services
- 28% social media